When it comes to designing a printed canvas bags for your brand, there are a number of factors to take into consideration to help set brand identity. But, how exactly can printed bags help to increase brand awareness and how important is the placement of the logo to gain its value? Let’s take a closer look, below.
Printed Bags Are Reusable
Due to many printed bags now being made from reusable materials, they can be used by customers again and again. Not only is this helpful and beneficial for the user, but for the brand too. A design that has had lots of time, research and thought put into it, will mean that when other consumers see the brand on the bag, they will want a similar bag. This will encourage them to shop at the same store, thus creating revenue for your company.
Not only can reusable bags showcase your brand again and again for free, but due to the material of the bag being reusable, this will create a positive light for your brand too. Providing the bags have been designed to be sturdy and withhold heavy items if they need to, you can give the bags away for free and continue to see new customers for years to come, as the bag continues to increase brand awareness around the country, and even further afield.
Create An Engaging Design
In order to appeal to a wide audience and ensure that the bags will continue to be used, it’s imperative that you create an engaging design. This requires plenty of market research and competitor research to find out who your target audience is and what they want, as well as where there is a gap in the market share for your design.
The design must be eye catching, but also stay in line with your brand’s colours, and fit with the theme and message you want to convey through the bag. You will want to ensure that the logo is big enough on the bag, as no one will look twice at a bag, so will miss a small logo stuck in the corner of the bag. In addition to this, you will want to make sure that the website and slogan is on the bag too. Social icons of the platforms that your brand is on, as well as your website, will allow people to search for you on the go and follow you on apps and social platforms that they regularly use. This will increase the engagement they have with your brand, as they can see regular posts uploaded and any deals. The logo needs to be intriguing, but without a slogan, otherwise new customers won’t know what your company is about.
Sponsor Events
By sponsoring events, you can print your brand onto pens and other reusable merchandise, which you can put in printed bags for customers to use and remember the well-run event in the future. Sponsoring an event or product is another way to increase brand awareness and reach a target audience. It also allows your company to have face to face time with attendees and potential customers.
As you can see, printed bags can help to set brand identity in a number of ways. So, add your brand, logo, website and slogan to a printed bag and watch the brand attract new customers for years to come.